With a greater number of presentations and meetings being delivered by webinar, simply knowing your message isn't enough.
Follow these 9 steps to ensure your next webinar is truly impactful.
1. Plan, organise, check
There’s lots that can go wrong on a webinar, so careful planning, organising and checking is essential. Make sure you’re in a quiet space. Connect via cable rather than wifi if you can, as wifi can easily drop out. Check you have login details to hand. Have a Plan B if something goes wrong.
2. Be early, be ready
Log in early – at least 20 mins before your start time. Upload your slides and have a welcome slide on screen ahead of the first person dialling in. Do an audio check and make sure any polls, whiteboards, surveys etc are working. Always start on time.
3. Wear a headset
While you can get away with just speaking into the microphone on your computer or tablet, a headset offers significant advantages. It picks up your voice much better, for a deeper, richer, tone, and cuts out ambient sounds that can be distracting. Ask the group to confirm they can hear you with a thumbs up
4. Be upbeat and energetic
Because your audience can’t see you – or if they can your image is likely to be small – you have to compensate with your voice. You can’t afford to be monotone – people will quickly switch off. Be upbeat and energetic. Your audience will never be more excited than you are so make it obvious you care about your topic.
5. Make it interactive
People don’t like to listen to long, boring lectures. They like to be involved. So build in as much interactivity as possible. Get them to share their thoughts via the chat box. Carry out polls. Invite them to complete a quiz. Provide them with some kind of activity every 2-3 minutes.
6. Speak clearly
Clarity is critical on a webinar, so don't mumble. Arti-c-u-late your words, have short sentences with pauses in-between, and speak more slowly than you would in normal conversation.
7. Make your slides visual
Avoid cramming your slides with endless bullet points or, even worse, long sentences. Whenever possible include lots of images and diagrams as prompts for stories and examples that bring your subject matter to life.
8. Use reveals and builds
If you do need to get lots of information across, and bullet points can’t be avoided, reveal them one by one, building up the content of the page with a series of clicks. If you display everything at once people will read ahead of what you’re speaking about and miss a lot of what you're saying. Have something happen on the screen every 20 seconds if possible.
9. Record and review
Recording your webinars and playing them back is the best way of improving your skills. Did you sound animated? Was the audience engaged? How could things be improved next time?
Thank you for reading these 9 Secrets to Successful Webinars, we hope they've benefited you.
If they have, feel free to share them with someone you know.